10.7 million international visitors flock to Viet Nam in the first half of 2025
International visitors by month (thousand arrivals)
Source: Compiled from National Statistics Office’s data
In June 2025 alone, the country recorded nearly 1.5 million international arrivals, a 17% increase compared to the same period last year. This strong monthly performance contributed to the total number of 10.7 million international aririvals for the first half of the year, recording a 20.7% year-on-year growth.
Remarkably, this figure also represents a 25.7% increase compared to the same period in 2019 – before the COVID-19 pandemic – and even surpasses the total number of international visitors for the entire year of 2016 (10 million).
In top ten source markets, China remained the largest one, with 2.7 million visitor arrivals, accounting for 25.6% of total arrivals. South Korea followed with 2.2 million visitors (20.7%). Together, these two countries contributed 46.3% of total international arrivals in the first half of 2025. Other major markets included Taiwan, United States, Japan, Cambodia, India, Australia, Malaysia, and Russia.
Top 10 international markets in the first 6 months of 2025 (thousand arrivals)
Source: Compiled from National Statistics Office’s data
Asia remained the main growth engine for Viet Nam’s tourism, especially with impressive performances from China (+44.2%), Japan (+17.2%), India (+41.0%).
In Southeast Asia, several neighboring markets also posted significant growth: Philippines: +105.1%, Cambodia: +55.6%, Laos: +35.8%, Indonesia: +11.2%, Malaysia & Singapore: both +5.2%, Thailand: +4.1%. South Korea recorded a slight decline of 3.2%.
European markets showed notable recovery and growth: Russia: 260,000 arrivals, up 139.3%, making it the largest European source market; Italy: +24.0%, Norway: +24.1%, UK: +19.2%, France: +19.1%, Sweden: +18.2%, Germany: +15.3%, Spain: +11.5%, Denmark: +10.1%
Additionally, Poland and Switzerland also saw significant growth of 44.3% and 10.2% respectively, supported by the the Government’s Resolution 11/NQ-CP, which introduced short-term visa exemptions for Polish, Czech, and Swiss citizens as part of the 2025 tourism stimulus program.
